Adams Updates the Original Tight Lies

Adams Golf is bringing back the legendary fairway wood that put the company on the map in the mid-1990s. It's the Tight Lies line updated to incorporate Velocity Slot Technology that makes their current hybrids and fairway woods so hot. It's hard to believe, but I'm still playing (occasionally) a Tight Lies five wood and I'm sure I've got a three- and even a two-wood around here someplace. That was some serious technology at the time! The new Tight Lies has launched initially as a 16 degree three-wood with other loft options available including a 19 degree five-wood and 22-degree seven. Come to think of it, I have one of those in the original version, too.

“In the ever-present pursuit of maximum distance, today’s fairway woods have become mini-drivers – extremely difficult to hit from anywhere other than from a tee,” said Justin Honea, Adams Director of R&D. “The low profile design places the center of gravity (CG) below the CG of the ball, making it easy to hit the ball in the air. The unique tri-sole design makes it easy to hit from a multitude of challenging lies and then we added a refined Cut-Thru Slot design so this new Tight Lies is twice as hot as the original. It’s the perfect blend of playability and performance.”

Tight Lies features redesigned Cut-Thru Slots in the crown and sole to create maximum face deflection. This increased deflection allows for higher ball speeds making the new Tight Lies twice as hot as the original. Another added benefit of this new slot design is the increased forgiveness across the face. I started playing a Speedline Fast 12 three-wood last year and can attest to the distance gained by the slot technology.

A hallmark of the original Tight Lies fairway wood was the revolutionary low-profile, upside-down design, and it is back in the new version. This design feature allows for a very low CG – below the CG of the golf ball, making it extremely easy to hit the ball in the air for more consistent and controllable performance. The unique tri-sole design, which made the original version playable from any lie, will again be a difference maker for golfers playing the new Tight Lies. This sole design reduces turf interaction to increase performance from the fairway, rough, sand - even tight or bare lies.

And here's a kicker: Adams is so confident you will be satisfied with the easy-to-hit performance of the Tight Lies fairway wood, purchasers can return the club to Adams for a full refund within 30 days of purchase if they are not fully satisfied. The offer begins on August 15, 2013 and runs through October 15, 2013. More information is available by visiting www.adamsgolf.com/tightliesguarantee or calling (800)-709-6142.

Among many other books, Dave Donelson is the author of Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf

Southwest Airlines Teams With Adams Golf

Southwest Airlines bills itself as the “Official Airline of Golf Lovers,” a claim it reinforced recently by introducing a series of initiatives for golf lovers.  One of them is forgoing those nasty extra charges for shipping your golf bag (although some restrictions apply). Another is the launch of www.southwest.com/golf, making it the only airline with a dedicated golf landing page. The site features special fares to popular golf destinations, golf vacation packages, the ability to book tee times at more than 5,000 courses nationwide, and the opportunity to purchase golf merchandise and unique golf experiences using Rapid Rewards points.

How golf-friendly is the airline? Check out this short video for some in-flight putting tips....
Southwest also has a partnership with Adams Golf that centers on its sponsorship of Adams PGA Tour staff players who will carry co-branded bags for the rest of the 2013 season.  The bags are designed in the signature blue and red colors of the Southwest aircraft livery.  In celebration of this partnership, Adams launched the Easy Million Rapid Rewards Promotion.  The campaign offers new and current Rapid Rewards Members the chance to win One Million Rapid Rewards points, while also increasing yardage with the latest and greatest Adams equipment.

“Just as Southwest has opened the skies and made air travel accessible to more Customers; Adams has made the game of golf more accessible through their innovative equipment.” said Dave Ridley, Southwest Airlines’ Senior Vice President of Business Development.  “Both companies are about growing their respective markets through easy-to-use products and services, creating a natural tie between the two brands.”

"Adams’ philosophy on creating easy-to-hit golf clubs that promote a fun and friendly experience ties right in with Southwest’s mantra, which has led to a top ten ranking on Fortune’s Most Admired Companies list,” said Scott Blevins, Adams Golf Senior Vice President of Sales and Marketing. “Through Easy Million, our new award-winning SUPER product line will deliver One Million yards of distance gains this year, with Southwest commemorating the milestone by rewarding one lucky winner one million Rapid Rewards Points."

Among many other books, Dave Donelson is the author of Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf