The Antigua Summer Men's andWomen's Performance Golf Collection will continue the bolder and brighter color stories introduced in Spring 2013. The color palette includes invigorating pop colors such as Lapis, Margarita, Apple, Melon, Phlox, and Zest, for the Men's Collections, and Light Melon, Kiss, Pansy, Fountain, Margarita, Light Apple, for the Women's Collections. I don't know where they get those names, but the colors sure "pop" your eyes.
"For Summer 2013, the focus of pop accent colors on less conspicuous fabrications throughout the collections shows off the styling and design features of the individual garments," says Sean Gregg, Director of Product Development for Antigua.
"The collections are current in both color and design trend, and are additionally embellished with performance enhancing features by incorporating Antigua's proprietary Desert Dry™ and Desert Dry™ Xtra-Lite moisture management technology to produce collections that are both merchandised appropriately for the season while offering performance functionality," Gregg added.
For 2013, Antigua introduced Performance-72 (PRF-72) into its golf fashion collections.
New for the Men's Collection is the addition of two New Hybrid Pullovers, Styles Flare and Omega. They're Hybrid in the sense that they have the design lines of mid-to-light weight outer while utilizing the short sleeve styling found on performance polos. Both hybrid pullover styles feature Desert Dry™ moisture management technology and a ¼ zip placket with a stand up collar.
Style Flare is offered in neutral colors such as Smoke, White, Black, Silver and Steel, and feature pop color contrast stitch detail. Style Omega features pop color contrast on the self fabric top shoulder and 100% polyester jacquard side insets.
Other new styles for Summer 2013 Men's Collection include the style Balance. Balance is a moisture management jersey polo with contrast printed engineered stripes, bringing together a perfect combination of performance function with fashion styling. This polo features Desert Dry™ moisture management technology.
The Men's Romeo two-color jacquard mesh self fabric color polo is offered in the entire range of this season's colors, and the Leader Pullover is available in many new color combinations for both Men and Women for summer as well.
New styles for the Women's Collection include Style Gem, a short sleeve tonal geometric pattern jacquard polo with a five-button placket. Style Reflect is a tonal textured stripe short sleeve polo with pop color contrast underarm and on the cover stitch detail at the princess seams.
Style Escape, a light weight interlock polo with an open V-neck placket and pop color contrast cut & sew color block details. The Escape polo features Desert Dry™ Xtra-Lite (D2XL) moisture management technology.
Two new sleeveless polo shirts are added to the Women's Collection for Summer. The Jive pique sleeveless polo has a dyed to match flat knit collar and contrast piping detail. For a blast of color, the Utopia sleeveless polo is offered in every color of the women's color palette, and features a solid pop color on the front and a white jacquard contrast back panel that wraps around the shoulder.
This season, new performance fabrics were developed with finer yarns to create ultra lightweight knits in textures and in flat jerseys and interlocks that update the hand, drape and appearance of the traditional polo.
By using the finest denier yarns available, Antigua has achieved super soft, super lightweight fabrics that provide the same coverage as other poly knits, but allow for faster wicking, additional breathability and less restriction in movement.
Desert Dry™ Technology is created exclusively for Antigua to absorb and wick moisture quickly & evenly to achieve the most efficient evaporation possible to keep golfers comfortable and dry.
Desert Dry™ XTRA-LITE (D2XL) is a combination of Antigua's exclusive Desert Dry™ moisture wicking feature combined with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort.
Among many other books, Dave Donelson is the author of Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf