Southwest Airlines bills itself as the “Official Airline of Golf Lovers,” a claim it reinforced recently by introducing a series of initiatives for golf lovers. One of them is forgoing those nasty extra charges for shipping your golf bag (although some restrictions apply). Another is the launch of www.southwest.com/golf, making it the only airline with a dedicated golf landing page. The site features special fares to popular golf destinations, golf vacation packages, the ability to book tee times at more than 5,000 courses nationwide, and the opportunity to purchase golf merchandise and unique golf experiences using Rapid Rewards points.
How golf-friendly is the airline? Check out this short video for some in-flight putting tips....
Southwest also has a partnership with Adams Golf that centers on its sponsorship of Adams PGA Tour staff players who will carry co-branded bags for the rest of the 2013 season. The bags are designed in the signature blue and red colors of the Southwest aircraft livery. In celebration of this partnership, Adams launched the Easy Million Rapid Rewards Promotion. The campaign offers new and current Rapid Rewards Members the chance to win One Million Rapid Rewards points, while also increasing yardage with the latest and greatest Adams equipment.
“Just as Southwest has opened the skies and made air travel accessible to more Customers; Adams has made the game of golf more accessible through their innovative equipment.” said Dave Ridley, Southwest Airlines’ Senior Vice President of Business Development. “Both companies are about growing their respective markets through easy-to-use products and services, creating a natural tie between the two brands.”
"Adams’ philosophy on creating easy-to-hit golf clubs that promote a fun and friendly experience ties right in with Southwest’s mantra, which has led to a top ten ranking on Fortune’s Most Admired Companies list,” said Scott Blevins, Adams Golf Senior Vice President of Sales and Marketing. “Through Easy Million, our new award-winning SUPER product line will deliver One Million yards of distance gains this year, with Southwest commemorating the milestone by rewarding one lucky winner one million Rapid Rewards Points."
Among many other books, Dave Donelson is the author of Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf