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Saturday, April 27, 2013

Golf Duds for Little Divot Makers

Now there's a line of golf-inspired attire for that really, really junior golfer in your life. Fore!! Axel & Hudson partnered with the PGA of America to launch PGA Authentic Junior, a collection for boys and girls available starting this spring at department stores and premier boutiques nationwide.

PGA Authentic Junior includes a balance of classic and fashion-forward clothes, accessories and headwear. Capturing Fore!! Axel and Hudson’s Southern California roots and the PGA’s pride and passion for the game, the designs feature eye-catching details and luxurious, eco-friendly fabrics. Retailing from $34 to 101, items are available in sizes 2T to 12.

“The inaugural collection draws upon the rich history of golf for inspiration and combines that with the on-trend looks, silhouettes and small touches that make our clothes so distinctive," says Paul Nguyen, Fore!! Axel & Hudson Co-Owner and Creative Director. "It’s been an exciting and natural partnership to collaborate with such an iconic organization. We're hoping PGA Authentic Junior by Fore!! Axel and Hudson will truly change the landscape of children's fashion in the world of golf on and off the course."

Turner Broadcasting’s Cartoon Network Enterprises (CNE) – the licensing and merchandising arm for the children’s television network – brokered the deal between the two companies in its role as the youth licensing agent for The PGA of America. Partners since 2009, CNE is charged with creating a line of consumer products that appeal to the sport’s youngest fans and also creates a broader and more accessible entry point to the sport. The licensing deal is one part of a larger, long-standing relationship that exists between Turner Sports and The PGA and will continue through 2019, as the two companies previously extended their broadcasting and interactive media agreements, covering the PGA Championship, PGA Grand Slam of Golf and PGA.com.

Foresome Inc. is parent company of the Fore!! Axel & Hudson, Fore’N’Birdie and PGA Authentic Junior by Fore!! Axel & Hudson brands. It is co-owned by designer and avid golfer Paul Nguyen, along with his business partner, Elisa Hera.

Nguyen has been designing clothing and accessories for more than 14 years, including eight creating sophisticated children’s apparel for the likes of Lucky Brand Jeans, Babystyle and Baby Nay. Inspired by the birth of his two children – Isabella and Hudson – he launched Fore!! Axel & Hudson in 2009 with the goal of combining classic golf looks with hip, modern kid’s style. Axel is the middle name of Tiger Woods’ son Charlie, with whom Paul hopes his son Hudson will one day hit the links.

An instant success with merchandisers and consumers, Fore!! Axel & Hudson won the 2011 Earnshaw’s Magazine Earnie Award for “Best New Company.” In 2012, the company was nominated for the “Best Boys Collection” Earnie Award and red tricycle “Awesome Duds for Little Dudes” honor. People, US Weekly, In Touch and other leading titles have pictured the children of Tom Brady/Gisele B√ľndchen, Sandra Bullock, Rachel Zoe, Christina Aguilera, Gwen Stefani and Ashley Simpson wearing the line.

Premiering in Spring 2013, PGA Authentic Junior by Fore!! Axel & Hudson is a boys and girls collection for the off-course market developed in partnership with the PGA of America. Debuting simultaneously, Fore’N’Birdie is cool, fashion-driven and expressly for girls.

Among many other books, Dave Donelson is the author of Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf

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