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Monday, March 2, 2015

An App to Dress You

Galvin Green // Gear Up - screenshot thumbnail

Just in case you don't know whether you need shorts or a parka for a given day on the course, Galvin Green has launched ‘Dress for the Weather,’ a free app combining course-specific forecasts with advice on optimum attire for any playing condition. Galvin Green makes functional golf clothing for serious players and says its the No. 1 global golf partner of GORE-TEX.

Offered on the App Store or Google Play, ‘Dress for the Weather’ allows golfers to choose from thousands of courses in the U.S., Canada, the U.K. and Europe. It then provides detailed five-day forecasts and recommends the ideal layering solution for expected levels of precipitation, temperature and wind speed. A brief demo video is available at vimeo.com/118823848.

“We’re constantly exploring ways to add more value to the experience of our customers in connection with the Multi-Layer Concept we pioneered,” says Nicholai Stein, Brand Manager of Galvin Green. “Facing desert heat, howling Scottish winds or anything in between, golfers can stay ahead of the competition by choosing the proper outfit.”

Aligned with premiere of Galvin Green’s Spring/Summer 2015 collection, the app also lets player’s challenge their friends to a match, locate the nearest stockist and stay updated with the latest brand news.

Based in Sweden, Galvin Green developed the Multi-Layer Concept, golf’s first apparel layering system, more than a decade ago. This distinctive approach uses leading-edge fabric technologies to ensure the dry comfort, thermal regulation and outer protection that helps players optimize performance. Details on this and other elements of the company’s “We Never Compromise” approach can be found at the new GalvinGreen.com.

The line is worn in competition by leading Tour players including David Lynn (European Tour), Lucas Bjerregaard (European Tour) and Caroline Masson (LPGA Tour).

Among many other books, Dave Donelson is the author of Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf

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