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Wednesday, November 12, 2014

Nicklaus Golf Balls Introduces Subscription Service

Ever jumped out of your car at the golf course and realized you're ball-less?  Your only option is to pay pro shop (read: "pro-foundly expensive") prices because you forgot to hit the discount golf center before your round.  Now there's a solution: Nicklaus Golf Balls has launched an industry-first subscription service that provides registered online customers a quantity discount on one dozen golf balls per month, while providing an applicable donation to children’s charities.

Showcasing a special rate of $5 off standard pricing, this new service offered on www.nicklaus.com includes free shipping and handling. It’s a perfect way for players to effortlessly  make sure their personal stock of premium Nicklaus Golf Balls never runs low or out. This subscription model also continues the commitment of the Nicklaus Companies to make a minimum donation of $1 each to St. Jude Children’s Research Hospital® and the Nicklaus Children’s Health Care Foundation (NCHCF) for every dozen sold through nicklaus.com. When FedEx delivery services are used, another $1 is donated to St. Jude.

During the online checkout process, shoppers are offered the opportunity to make their own voluntary charitable contribution.  Quite notably, to date nearly 80 percent have chosen this option.

“We wanted to make it easy for our devoted customers to receive product year-round, without having to visit the website or pro shop every time they needed golf balls,” said Howard Milstein, Co-Chairman of the Nicklaus Companies. “By simplifying the process, we’ve introduced yet another innovation alongside our unique commitment to offering the highest quality golf balls at unmatched prices and helping to support pediatric charities.”

Launched last fall, Nicklaus Golf Balls are engineered for players with a variety of swing speeds. They are offered in three models—Nicklaus Black, Blue and White—so golfers choose their ball according to the color of the tee markers from which they hit.

Based on the premise that swing speeds can be accurately estimated by knowing the tees golfers regularly use, each model was designed to positively impact players who swing within specific ranges. The color-coding makes choosing the correct ball easy, simplifying the ball-selection process while reducing both scores and pace of play.

“All you need to know is the tee you hit from,” Milstein added.

Nicklaus worked closely with experts in materials, technology, engineering, design and manufacturing to develop these made-in-the-USA products. Nicklaus Golf Balls are exclusively sold at nicklaus.com and pro shops at the more than 200 domestic Nicklaus Design courses. This saves players money by reducing costs built into products sold through traditional retail channels. As a result, the premium line is attractively priced at $28 to $32 per dozen, and generates greater charity donations.

Among many other books, Dave Donelson is the author of Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf

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