AUR Spring Collection Released

AUR Golf, an active golfsport brand targeted towards the golfer who wants authentic golf apparel with a distinct look and feel, is rolling out its Spring 2015 golf collections for men and women.

The design ethos at AUR Golf emphasizes a refined modern aesthetic by utilizing technical fabrics in a more sophisticated form. Authentic design is inspired by the active nature of the sport combined with awareness for the environment in which it is played.

"The AUR Golf brand continues to grow at a rapid pace," says Mark Fletcher, President - Fletcher Sport Brands. " From Canada to Germany, to the United States and Spain, golf professionals and consumers looking for authentic golf apparel with a distinct modern aesthetic are turning to AUR Golf as their golf apparel brand of choice."

The Spring 2015 Collection from AUR Golf features bold and dynamic color-blocking paired with sophisticated and elegant geometric prints. Such dramatic colors as Sonic Green, Sunglo Yellow and Rowan Red highlight the season's color palette for men and Kiss Pink and Malibu Green for women. Additionally, this season sees the introduction of AUR Golf's Active-Dry™, Active-Stretch™, Active-Cool™ and Active-Warm™ fabric ranges.

"We are extremely excited to launch the Spring 2015 collection and are confident these season's collection is the finest in the history of the brand," said Brad Franklin, head of design.  "Our goal for this season was to bring the consumer a collection that evokes emotion and excitement in the wearer through enhanced fabric offerings and the thoughtful use of color, patterns and prints."

Collection Highlights - Men's:

The Triumphant Collection, consisting of colors Sunglo Yellow, Neptune Blue and White, launches the brand into the new season with a design and color palette that is fresh and stimulating. The feature style from this collection is the Sparwood Polo. Constructed from AUR's proprietary Active-Stretch™ fabric, this style features premium moisture wicking technology as well as 4-way stretch for enhanced freedom of movement and comfort.

The additional men's collections include: the Rapture Collection, consisting of colors: Rowan Red, Nightfall Navy and White and the Frequency Collection consisting of colors: Sonic Green, Black and White.

Collection Highlights - Women's

The Luminance Collection, consisting of colors Black and White, is a remarkably simple yet striking collection elevated through the use of metallic silver and black enamel trims. The feature style from this collection is the Bentley Polo. This style features an athletic, yet sophisticated racer-back design, with contrast placket and The Luminance Collection's signature black enamel buttons. Constructed from AUR's proprietary Active-Cool™ fabric, this polo is lightweight, breathable and provides excellent UV-protection, making it the perfect polo for those hot and humid summer days.

The additional women's collections include: The Europhia Collection, consisting of colors Kiss Pink, Nightfall Navy and White and the Bliss Collection, consisting of Malibu Green, Nightfall Navy, Shoreline Blue and White.

Among many other books, Dave Donelson is the author of Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf