 |
"We're very excited about our Spring 2015 Women's Golf Collection," said Ron McPherson, President and CEO of Antigua. "Response to the bright colors, fantastic new styling, and the advanced moisture-wicking technology has been outstanding. This promises to be our best-selling women's collection to date."
The new collection mixes comfort and trend. It features a blend of neon colors with black and white in fresh, new, fashion-forward styles. And it's all made using Antigua's Desert Dry and Desert Dry XtraLite technologies that keep golfers dry and comfortable.
"There's so much lifestyle apparel out in the marketplace right now," says Danielle Dellios, Antigua Women's Head Designer. "Many customers are looking for something to wear on the course but also to social events, out running errands, etc. That in mind, I combined a professional-yet-relaxed look for this line. Women want new necklines, collar treatments and styles -- which led me to play with the idea of a non-conventional polo silhouette."The 2015 line combines trim details and flirty necklines with soft and stretchy fabrics, in multiple textures and contents that give a fresh feel to the product. This includes non-traditional polo styles, such as Envy with its soccer-style collar and neckline and sporty color-blocked silhouette and Zoom, a sleeveless mini-stripe polo that blends polyester/cotton/spandex jersey plus a cut-out at the placket that reveals some skin without being inappropriate. "Geometric shapes and details are trending, and by adding small details like a triangle cut-out on the placket, the once-mundane silhouette now offers something fun and unique," says Dellios.
Neon colors continue running strong with women, and there's a wider acceptance of this somewhat retro-color palette. Dellios believes consumers are drawn to brights after so many years of wearing washed-out pastels and neutrals. "By mixing black and white in with fun colors such as calypso, electric and papaya, I'm providing older customers with a neutral base and a pop of color to make them feel trendy while still maintaining a wide demographic," says Dellios, who for this line used brights with their corresponding deeper tones, to give a more tonal effect and playful feel to stripe patterns and color-blocking.
Thus, the new Clever style uses a three-color braided trim that mixes bright shades into the garment without being overpowering, while Excite blends a white ground stripe with multiple pop colors, allowing customers to choose multiple bottom colors while mixing and matching.
Technology is also featured in the collection. Antigua's exclusive Desert Dry™ technology absorbs and wicks moisture quickly and evenly, achieving the most-efficient evaporation possible to keep golfers comfortable and dry. The Desert Dry™ family now includes poly/cotton blends. Customers have been requesting a more casual fabric, without compromising the wicking capabilities of the poly fabrics. Thus, it's included in two new blends -- one in the Clever, which is a super soft poly/cotton solid jersey, and the other in the Zoom, which is a poly/cotton/spandex mini yarn dye stripe.Meanwhile, Desert Dry™ XTRA-LITE (D2XL) combines the Desert Dry™ moisture-wicking feature with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort. New additions to this category are 100% poly fabrics that feel and look like cotton. For instance, the Jubilee style uses a slub yarn that gives the hand-feel and drape of cotton, but the wicking capabilities of poly. And the Thrill style uses a popular multi-colored nap yarn. The garment feels like cozy cotton, but handles perspiration like poly.
These new cotton-like poly fabrics open up a whole new world to our consumers, who can have the comfort of their favorite tee while maintaining the ease of poly's wear and wicking power.
No comments:
Post a Comment