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Saturday, July 26, 2014

PowerBilt DFX Driver Takes Next Step

Seldom do we equate Mixed Martial Arts with golf, but somehow there is a connection when it comes to the DFX Driver from PowerBilt.  The new iteration of the Air Force One Driver has a muscular feel and "anything goes" look that makes you believe you, too, can pound the bejesus out of your opponent in the ring...er, the tee.

DFX stands for Deep Face Extreme and you can see the difference standing over the ball. The clubface is now 5 mm deeper than the previous version, so it gives you a greater opportunity to catch the ball higher on the clubface for greater altitude.  The use of nitrogen under pressure rather than structural bracing inside gives the DFX a larger sweet spot, too.

The Air Force One DFX features Nitrogen N7 "Nitrogen Charged" technology, a newly patented method to reinforce the clubface without adding any weight. The forged titanium body comes with titanium cup face technology, as well as aerodynamic clubhead shaping.

Still not convinced a golf club can crossover to Mixed Martial Arts? Just ask Cub Swanson. PowerBilt has signed the MMA athlete to promote the DFX driver and all of its latest golf equipment.  An avid golfer who grew up mostly in the Palm Springs area, the MMA pro Swanson is part of a new marketing campaign to position PowerBilt with an edgier personality.

The DFX Driver is available in both the high MOI and Tour Series, in lofts of 8.5°, 9.5°, 10.5° and 12.5°. Standard shaft length is 45 ½". The club is offered in several leading shaft models from the top OEM shaft brands, so that golfers will achieve the optimum launch angle and spin rate for their unique swing. MSRP starts at $299.99, and there is an upcharge for some shaft models.

Among many other books, Dave Donelson is the author of Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf

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