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Thursday, December 11, 2014

Sunice Introduces Outerwear for 2015

The Spring/Summer 2015 collection for Sunice Golf is all about comfort and function allowing golfers to perform better while playing.

"We did not just stop at function in our design. In color there is no other in golf that can compete," says  Kathryn McClemens, Senior Product Manager of Sunice.  "Bold brights are mixed with classic core colors to bring a new vibrant palette to the game.  The true essence of the collection this year is bringing unlikely color pairings together in harmony and unison to create a color palette that is both striking in its appearance yet commercial enough to worn by the most discerning of golfers." 

In the ladies collections the colors embrace femininity yet have undertones of bolder more unexpected twists of colors.  Jeweled tones reflecting City skylines, flamboyant neon pinks complimented with classic whites and grounded to charcoal make a dynamic palette.    

The men's collections also kept a similar approach to color.  The economy of recent years has influenced color palettes to be muted and somber: black, tans and greys that seemed like basics until they become a statement of fashion.  Sunice is witnessing a resurgence of color popped with the basics.  Neon greens, vibrant blues and rich yellows trimmed with color staples of pure white, grey and blacks reinvents modern golf fashion.  Prints that were once classic patterns have been deconstructed to add the unexpected. 

"The main feeling Sunce wanted to evoke in the 2015 color palette was sportsmanship, quality, perseverance and passion - all the things we believe that Sunice as a brand is about," says McClemens.

Sunice continues to design and develop six different categories in the Spring 2015 collection with an expansion adding down vests and jackets with stretch panels.  "We felt there was a need for the player to have the warmth of down but required the stretch and protection of a 3L stretch insert to allow for full range of motion," McClemens says.  Each outerwear category - Hurricane, Tornado, Typhoon, Pro Sport and Sport - provides different levels of protection from an array of weather conditions. "We are continuing to expand our highly technical apparel line, Sunice Silver using only X-Static and XT2 fabrics in our polo collection. The success of Sunice's golf platform derives from our capability to offer innovation through research and development and diversification in our products providing the ultimate Freedom to play, no matter the weather."

Hurricane Collection
Featuring GORE-TEX® and GORE-TEX® enhanced with Paclite® technology, and backed by the GORE-TEX® "Guaranteed to keep you dry™" promise, the Hurricane Collection is the Sunice Gore category.

The Ultimate Jacket is back in its seventh adaptation (V7), with a complete re-design and the reintroduction of the Albany jacket.  The Sunice science is evident in these jackets with the added features, including the X-Static® stretch lining, Pro-Trim™ waist cinching system, in-pocket ball cleaner, and stretch insert back panel. The Sunice DNA is represented in detailing such as laser cut designs on the sleeves and body, laser cut and welded pocket frames, and the Sunice patented V collar design.

Tornado Collection
The standout category for 2015 is the Tornado collection featuring exclusive Flexvent fabric - breathable, extremely lightweight and ultra-quiet stretch knit jackets backed by a four-year waterproof guarantee.    

McClemens says, "These features are all a call out to our commitment to performance outerwear allowing the golfer to focus on their game rather than the weather - with its uniquely soft hand feels and super quiet stretch laminate; we believe this is the future in waterproofs."  

Typhoon Collection
The Typhoon category is now a full-stretch, waterproof category with a three-year waterproof guarantee. Introduced in 2011, Sepal™ is a quieter-performance lightweight fabric that now has the added benefit of full stretch. A complete revamp in the design of the performance jackets with more streamlined silhouettes - less cut and sew and more laser cutting - showcases the brighter pop colors for a more modern feel.  This category has become synonymous with value proposition for a highly technical rain suit, incorporating all the game enhancing features that Sunice is famous for and using laser cut welding detail, ergonomically designed laser cut welded pocket frames, and the Sunice patented V collar design - Designed to enhance comfort without compromising performance

"To keep in tune with this commitment to a bolder and edgier collection we have combined vivid blues and bright neon greens with saturated yellows to take us to the next level," McClemens explains. "We feel it is a perfect blend of fashion and sport.  A true testimony to the Sunice Player - bold and fun but should be taken seriously."  

Among many other books, Dave Donelson is the author of Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf

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