NY Golf Center Adds Cool Clubs Fitting Technology

Custom clubfitting giant Cool Clubs has teamed up with NY Golf Center. The New York City retailer has begun using Cool Clubs Fitting Technology and proprietary software with Trackman, to help customers get the best fit possible.

In line with all Cool Clubs fitting locations, NY Golf Center will have more than 12,000 demo combinations of clubheads and shafts to fit golfers. Once the correct fitting files have been created for a golfer's new clubs, order fulfillment will take place at Cool Clubs' Scottsdale, AZ headquarters factory, with all of the modern technology used to build to the correct fitting specifications.

"We are excited to be working with a true partner in Cool Clubs," says Joshua Chervokas, Chief Operating Officer of NY Golf Center. "Our company philosophies really meld well in that we are both always striving to be the best. And to this end, we have each achieved great individual success. Cool Clubs CEO Mark Timms and I are always exploring ways to improve, so I'm not just excited about the capabilities we have added now but also about the future innovations we can develop together. This partnership is great for us and for the industry as a whole, and it will be the driving force in custom fitting as we look to the future of the game."

The NY Golf Center Shop was launched in summer 2008, offering players golf's most comprehensive fitting options coupled with tour caliber build, repair and customization services. To provide players an opportunity to test the latest high-end and TOUR-only products, N.Y. Golf Center features Cool Clubs proprietary fitting carts, software and frequency machines. That's one of the reasons it's recognized as a Golf Digest Top 100 Fitting Center and an industry leader in custom fitting.

"Our center powered by Cool Clubs fitting studios features the most comprehensive fitting and build services available," says Chervokas. "From the new player looking to get a value priced starter set or the most-demanding player seeking the best clubs money can buy, we can fill all golfers' needs to ensure their best golfing experience."

Likewise, Cool Clubs executives are elated by this new partnership. "We believe this venture with N.Y. Golf Center is an amazing opportunity for both companies," says Vito Berlingeri, Cool Clubs Marketing Director. "It's a marriage of two leaders that ultimately will provide the greatest-possible benefit to golfers."

Cool Clubs has its headquarters in Scottsdale, AZ with 14 locations worldwide, including two Locations in Tokyo, Japan and Sanctuary Cove, Australia. Cool Clubs offers a variety of club fitting services for all types of golfers: tour-level professionals to beginners who want to give themselves a better opportunity for rapid game improvement. From driver and long game fittings (hybrids and woods) to irons, wedges and putter fittings, Cool Clubs' locations employ the latest technology to fit the golfer.

The New York Golf Center is an eight-time winner of Golfworld's Top 100 award and the only Golf Digest Top 100 fitting center in New York City. With two convenient locations and a third pro shop at Chelsea Piers, New York Golf Center is a worldwide destination for avid golfers from all corners of the globe.

Among many other books, Dave Donelson is the author of Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf