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Friday, January 24, 2014

ECCO Launches New Golf Shoe Line

ECCO has launched Street EVO One, a performance hybrid golf shoe combining the ECCO Dynamic Traction System (E-DTS) with an array of proprietary stabilization features.

Street EVO One (MSRP $160) boasts a Direct-injected midsole with an integrated shank piece. This design cups and cushions a player’s heel, delivering comfort and torsional support while creating an exceptionally stable platform from which golfers can power through each shot.

Offering a slightly wider platform than previous versions of the best-selling Golf Street model, Street EVO One is built atop a patented outsole configuration of approximately 100 moulded traction bars and 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superb, Tour-quality grip.

“The way Street EVO One looks, feels and plays puts it in a class by itself,” says Michael Waack, Head of Global Golf at ECCO. “It’s yet another example of the advantages that come with our foot-first approach to designing and producing premium golf shoes.”

As a key point of distinction, ECCO owns its factories and controls the entire shoemaking process – from raw materials to finished footwear. This dovetails with the company’s position as one of the world’s largest producers of luxury leathers.

Street EVO One is offered in high-grade cow leather and genuine camel leather versions, both of which include the exclusive ECCO HYDROMAX™ tanned-in treatment for remarkable weather resistance.

Showcasing an eye-catching, two-color outsole and modern classic upper, Street EVO One is part of the Spring/Summer 2014 men’s golf collection that will be worn in competition by Tour stars like Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Marcel Siem, Wu Ashun, Andreas Hartø and JB Hansen.

Among many other books, Dave Donelson is the author of Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf

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