Antigua Brightens Summer With Bold, Bright Colors

The Antigua Summer Men's Performance Golf Collection continues the bolder and brighter color stories introduced in Spring 2013. These trending pop colors are used as subtle details created to appeal to a wide age demographic of male golfers. The color palette includes invigorating pop colors such as Lapis, Margarita, Apple, Melon, Phlox, and Zest, for the Men's Collections.

"For Summer 2013, the focus of pop accent colors on less conspicuous fabrications throughout the collections shows off the styling and design features of the individual garments ," said Sean Gregg, Director of Product Development for Antigua. "The collections are current in both color and design trend, and are additionally embellished with performance enhancing features by incorporating Antigua's proprietary Desert Dry™ and Desert Dry™ Xtra-Lite moisture management technology to produce collections that are both merchandised appropriately for the season while offering performance functionality", Gregg added.

New for the Men's Collection is the addition of two New Hybrid Pullovers, Styles Flare and Omega. They're Hybrid in the sense that they have the design lines of mid-to-light weight outer while utilizing the short sleeve styling found on performance polos. Both hybrid pullover styles feature Desert Dry™ moisture management technology and a ¼ zip placket with a stand up collar.

The Antigua Women’s Collection color palette was developed based on only the most current trends, and for 2013 the overall market is screaming for color. The new women’s color palette has been expanded with a total of six hues ranging from hot pink to a soft purple called “pansy”. Other color names such as ‘fountain’ and ‘kiss’ inspire memories of slow summer days and nights in the Caribbean. A great addition to any essentials golf wardrobe is a Desert-Dry™ polo available in numerous styles and color combinations.

“We’ve had great success with our white & black groups over the years, so by expanding our offering of fashion color with neutrals, the customer can purchase one or several items from the collection and mix it with their current wardrobe,” said Danielle Dellios.

Among many other books, Dave Donelson is the author of Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf