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Tuesday, March 1, 2011

Save The Date To Maximize Your Golf Event Sponsorship

Here's a guest post about a timely topic from Steven Wilson, an expert in golf event management.

In addition to the diet centers and tax preparation assistance companies, this is the time of year charities work hard to clean up their lists to send a "Save The Date" for their golf outing and to ask you to buy a sponsorship, via a donation, to their 501 (c) (3) organization.

This "donation" can be an investment that delivers a significant ROI. Sponsorships range from a few hundred dollars, to $40,000+ that includes a range of benefits, and that's where you find the seeds of an ROI.

Charities are now very flexible to bring on a sponsor at any price point. Analyze all sponsorship levels, from Tee Signs to Title/Presenting Sponsor. Be creative as to what type of "Custom Sponsorship" package would work for you and then be ready to negotiate.

Develop a set of criteria to be used to rate each event and help you determine which event works best for you. Develop a goal that you want to meet and then consider the following tactics. The more of them you incorporate, the higher your return.

The tactics are: client engagement... public relations... signage... database acquisition...networking... sampling... mobile marketing... coupons... tax credit ... employee outing... digital marketing... email marketing... direct mail... electronic event journal... video... advertising.

A golf outing presents an exciting marketing opportunity that can yield an ROI in many ways. The key is to select an outing that matches your criteria. Then develop a strategy and integrate as many of the above tactics to implement a sponsorship program that will deliver an ROI.

For more information, contact stevenmwilson@optimum.net

Steven M. Wilson has developed and implemented golf sponsorship programs at IMG and Golf Digest's Event Marketing Division and for the past 12 years at SMW Marketing.

In addition to writing about golf, Dave Donelson distills the experiences of hundreds of entrepreneurs into practical advice for small business owners and managers in the Dynamic Manager's Guides, a series of how-to books about marketing and advertising, sales techniques, hiring, firing, and motivating personnel, financial management, and business strategy.

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